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How to advertise

The course towards your final advertising

These are the steps for placing your ad in the Requirements Engineering Magazine:

Step 1: Decide on the position of your advertising

The following schematic depiction shows the positions of the ads on the front page and on each article page (sizes can vary):

Note: “1c” and “2d” are sponsor ads, i.e. a company’s logo. They are the same on the front page and on the article pages. All other positions are banner ads.

For prices see the order form or Advertising Rates

Step 2: Book your advertisement

Please complete the order form and proceed as described there.
The ad places are reserved on a first come first serve base!

Step 3a: Prepare your ad elements - Basics

Ad elements are:

  • Headline
  • Text
  • Logo
  • Hyperlinks
  • Background image

See “guidelines” for more details.

You provide the elements – we compose them

As the magazine is an HTML based online magazine, the advertisement possibilities are different from printed magazines or PDF online magazines. This requires some strict guidelines for the ad elements; however, it also entails an advantage for you: It is easy and reasonable to advertise as you do not need to design the final ad!
You simply supply the elements for the ad and the final ad is assembled by the editorial department of advertising. Font and font size are also defined by the editors.

The advantage of ”responsive pages”

The magazine pages are “responsive”, i.e. they fit into small devices (smartphone, tablet computer) as well as in web browsers. The responsive character allows switching the information of your ad depending on the displayed format; meaning that you can choose e.g. two different headlines for the same ad: one for the ad displayed on small devices and another one appearing on large devices. So you book one advertising including the opportunity for you to tailor the information to the size in which the advertising is displayed; the size of display will most likely correspond to the reader’s used device.

Example: Promoting an anti-virus software

Displayed on a small screen (e.g. smartphone)
  • Headline: “Protect your smartphone…”
  • Hyperlink: leading to a specific landing page for smartphone users
Displayed on a large screen (e.g. on a PC)
  • Headline: “Protect your PC….”
  • Hyperlink: leading to specific landing page for PC users

Step 3b: Banner Ads – Guidelines for preparing your ad elements

Banner ads are composed of the six elements listed in the table below.

Element Requirements Special features​/​additional information
1 Headline
  • no longer than 35 characters including spaces
  • There is the option to define two headlines: one for small, one for large devices
2 Text
  • Positive or negative depending on background color
  • no longer than 100 characters including spaces
  • There is the option to define two texts: one for small, one for large devices
  • If you think about a more verbose ad, please contact us, and we will be glad to make you a matching offer. - re-magazine@ireb.org
3 Logo
  • format: PNG or JPG
  • resolution: 72dpi
  • width: 70 px recommended
  • height: 120 px maximum
  • The logo background may be transparent.
  • The width for the logo may exceed 120 px. That might just result in a line break of the Headline on small devices.
4 Hyperlink to be displayed - nothing special -
  • There is the option to define two hyperlinks: one for small, one for large devices
5 Hyperlink to be applied - nothing special -
  • There is the option to define two hyperlinks: one for small, one for large devices
  • Please be aware that we are not able to provide click statistics. You should provide a hyperlink with parameters which allows the tracking of clicks via your own analytics tool!
6 Background image (optional)
  • format: PNG or JPG
  • resolution: 72dpi
  • width: 500 px minimun
  • height: 500 px minimum
  • The size of the background image will be adjusted depending on the display size. This adjustment follows a certain algorithm, reducing the image size or scrolling the image. It is not recommended to choose images where the details have to be recognized.

Step 3c: Sponsor Ads - Guidelines for preparing your ad elements

Whereas there is the opportunity for a headline, an advertising text and a displayed link in the banner ad, the sponsor ad is your company logo only. Sponsor ads are composed of the two elements listed in the table below:

Element Requirements Special features / additional information
1 Logo
  • format: PNG or JPG
  • resolution: 72dpi
  • width: 175 px (fixed)
  • height: 175 px maximum
 The width of 175 px needs to be adhered most exactly!
2 Hyperlink to be applied - nothing special - -

Step 4: Mail your ad elements

Fill the form for providing the elements for your ad in the Requirements Engineering Magazine and mail it to us.

Step 5: Give your approval

As soon as your final ad has been layouted by our editorial board of advertising we will inform you via mail about it. The mail contains a link to a preview website, which will show your ad (hyperlinks working) in three different sizes.

Please respond to re-magazine@ireb.org with your approval or a description of the amendments you wish for your ad.