Articles

Nastassia is a dedicated Senior IT Business Analyst with both technical and non-technical expertise in the FinTech, EdTech and E-Commerce domains. She holds a Master’s degree in Informatics and is certified by Scrum.org as PSPO I. Nastassia has participated in several scientific conferences related to Computer Science and IT Project Management.

• Integrating User-Centric Design in Business Analysis

Michael Mey, Managing Consultant at Obvious Works, holds a diploma in Computer Science from Furtwangen University, Germany, where he first explored AI and neural networks. With extensive experience in international software projects, particularly in the financial industry, Michael has held key roles at major corporations and launched a crypto startup through an incubation program, blending corporate and entrepreneurial insights. An Agile coach and trainer, he specializes in Requirements Engineering and AI integration. Michael is engaged in the IREB Special Interest Group AI and regularly speaks at conferences like REConf, REFSQ, and Scrum Day. As co-creator of the AIxRE Masterclass, he is dedicated to helping organizations optimize their processes by integrating AI into Requirements Engineering practices.

• AI Assistants in Requirements Engineering | Part 2
• AI Assistants in Requirements Engineering | Part 1

Michael Mey, Managing Consultant at Obvious Works, holds a diploma in Computer Science from Furtwangen University, Germany, where he first explored AI and neural networks. With extensive experience in international software projects, particularly in the financial industry, Michael has held key roles at major corporations and launched a crypto startup through an incubation program, blending corporate and entrepreneurial insights. An Agile coach and trainer, he specializes in Requirements Engineering and AI integration. Michael is engaged in the IREB Special Interest Group AI and regularly speaks at conferences like REConf, REFSQ, and Scrum Day. As co-creator of the AIxRE Masterclass, he is dedicated to helping organizations optimize their processes by integrating AI into Requirements Engineering practices.

• AI Assistants in Requirements Engineering | Part 2
• AI Assistants in Requirements Engineering | Part 1

At work, I connect business and IT using a variety of experiences and knowledge gained in different areas of activity – from testing, through analysis and requirements engineering, to process management.
Outside of my professional career, I am involved in a number of non-profit activities aimed at improving software development methods and I am an active member of several organizations acting to increase knowledge and maturity of requirements engineering and QA community.
Between 2011 and 2013 I was an active member of REQB® Board. Today, I continue work on RE standardization in IREB®. I am one of the main authors of IQBBA® certification scheme for business analysts and co-author of ISTQB® Acceptance Testing certification program.
From March 2018 to May 2020 I was president of Polish Testing Board (SJSI). Since March 2018 I am a member of the Executive Board at IREB®.

• The importance of active listening in the role of a Business Analyst

Gareth is an experienced business analyst and product owner who has been working in the telecoms and other industries for longer than he’d like to be specific about. He has been an active member of IREB for some years and is a co-author and examiner within the RE@Agile working group. He lives and works in Germany having successfully escaped from a small, slightly uncooperative island.

• Splitting Requirements at Scale
• RE in Agile Projects: Survey Results
• RE in Agile Projects: a Survey
• How agile can Requirements Engineers really be?

Prof. Dr. Salinesi is an active academic who teaches topics in relation with software design such as Requirements Engineering, and Software Product Lines. He was involved in many funded research projects (FP4, FP5, H2020, ANR) and was the leader for collaborations and consultancy works for various companies such as France Télécom, SNCF, Renault, EDF or REXEL). He has been General Chair of SPLC, CAiSE, REFSQ international conferences, and was Organizing Chair of the 13th IEEE International Conference on Requirements Engineering.

At IREB, Prof Salinesi has acted for 2 mandates as Second Chair of the Executive Committee. He is now Full Member, member of the Editorial Board, and WG Member.

• Conversation with an Artificial Intelligence

Howard Podeswa is a thought leader in the intersection of agile and business analysis. For over twenty years, he has been helping large organizations optimize their analysis and planning practices for agile software development approaches. He has authored a number of books that have become staple references for practitioners, most recently: The Agile Guide to Business Analysis and Planning: From Strategic Plan to Continuous Value Delivery - How Product Owners and Business Analysts (BAs) maximize the value of the product developed by the team, by integrating BA competencies with agile methodologies (Addison-Wesley Professional; 1st edition, 2021). Other works include UML for the IT Business Analyst (2009), and The Business Analyst’s Handbook (2008).

At Noble Inc., he has provided agile and business analysis services to clients worldwide, including the International Standards Organization (ISO), Moody’s, the Mayo Clinic, TELUS, TD Bank, LabCorp, the U.S. Food and Drug Administration (FDA), Mawer Investment Management Ltd., Bell Nexia, and REI Coop. He is currently advising IIBA on its Nimble initiative.

To contact Howard for in-house and public training and coaching services, please email howardpodeswa@nobleinc.ca or find him on LinkedIn @howardpodeswa

• Why Your Agile Organization Needs a High-Performing Requirements Engineering Competency
• The Business Case for Agile Business Analysis
• Five Questions

For more than twenty years, Rainer Grau has accompanied companies on their way enterprise agility. He supports companies in their efforts to continuously develop and create sustainable value for customers and employees. For him, it is particularly exciting to find out which methods, techniques and approaches are suitable for scaling agility and building the right product and the right service for the customer. Business analysis and requirements engineering are two essential disciplines in this context, which also generate high value in an agile setup - even if perhaps lived completely differently compared to a classic project approach.

Rainer's background of experience in business agility is based on his consulting work with companies from various industries. Stages of his professional life include Distinguished Consultant and Partner at Zühlke Engineering, Head of Business Development at digitec Galaxus, responsible for courses at universities of applied sciences on the topic of agility, founder of the Swiss Agile Leaders Circle, founder of Denkplan Verein and active involvement in communities around agility, business analysis and requirements engineering.

If there is still time left, Rainer Grau likes to spend it with his family, doing sports, playing his guitar and reading novels.

• Mission Possible
• Innovation Arena

Gil Regev has been a researcher at EPFL since 1997 in the fields of enterprise information systems, requirements engineering, change management and knowledge management. Since 2008 he is also manager and consultant at Itecor, a boutique consultancy firm. Previously Gil developed software for computer peripherals at Logitech, in Switzerland and California.

• A General Systems Thinking Perspective on the CPRE

Alain Wegmann is a full professor at the School of Computer and Communication Sciences, EPFL, Switzerland. He worked 14 years for Logitech (Switzerland, Taiwan, US) in positions ranging from software developer, IS manager, manufacturing engineering to VP of engineering and OEM marketing before joining the EPFL in 1997. His teaching, consulting and research are in the fields of enterprise architecture, requirements engineering and service engineering.

• A General Systems Thinking Perspective on the CPRE

Olivier Hayard has been a consultant and in charge of IT and Knowledge Management at Itecor, a boutique consultancy firm, since 1993. Olivier’s main interests are business analysis and requirements management, as practitioner, trainer and researcher.

• A General Systems Thinking Perspective on the CPRE

Freelance trainer and consultant in Software Engineering. 20 years of work experience, including 7 years as consultant and project manager, 10 years in research and university teaching, and two guest professorships. Associate member at IREB, co-author of syllabus and handbook for the CPRE Advanced Level in Requirements Management. www.herrmann-ehrlich.de

• Requirements Engineering in Job Offers

Maya Daneva, PhD, is Senior Member of Scientific Staff in the Services and Cybersecurity group at the University of Twente, the Netherlands. Her research interests are requirements engineering for large systems, security requirements engineering, requirements-based project estimation, user feedback analytics, and empirical research methods. Maya has a strong international exposure having spent two years of her career in Germany at the University of Saarbruecken and in the IDS Scheer, and 9 years as a business process analyst for SAP Enterprise Recourse Planning projects at TELUS Corporation, Canada’s second largest telecommunication company.

• Requirements Engineering in Job Offers

Chong Wang is an assistant professor at Wuhan University. She has over 10 years of work experience in research and university teaching. Her research interests include requirements engineering, software engineering, and service computing.

• Requirements Engineering in Job Offers

Nelly Condori-Fernandez is an assistant professor at the Universidade da Coruna (Spain) and research associate of the Vrije Universiteit Amsterdam (The Netherlands). Her research focuses on topics related to quality requirements prioritization and sustainability. She has published 85 articles in indexed journals and ranked conferences. Besides, she has been involved in several European projects.

• Requirements Engineering in Job Offers

Luisa Mich is an Associate Professor of Computer Science at the University of Trento, Italy. Her research interests include requirements engineering, creativity and web strategies. She is an author of more than 150 papers.
 

• Interview with John Mylopoulos
• Requirements Elicitation (ReqElic) in My Company

Suzanne Robertson is having a stellar career in information technology and systems engineering. Suzanne is a pioneer in adapting ideas from other domains for automated solutions. She has collaborated in workshops using experts from fields as diverse as modern music, visualization, and cookery. Ideas from these domains were adapted to make major breakthroughs in creative ideas for domains ranging from air traffic control to local government. She is co-author of the best-selling Mastering the Requirements Process, among other books and courses. She is co-creator of the Volere requirements techniques. She was the founding editor of the Requirements Column in IEEE Software.

• Integrating Business Events into your Agile Framework
• How Will It Work?

As a principal and founder of The Atlantic Systems Guild, James Robertson is known for his work in implementing systems engineering principles that link business specialists with solution specialists. James is a consultant, lecturer, author, project leader whose area of concern is the requirements for software, and the contribution that good business analysis makes to successful projects. James is co-author of 5 books that have been influential in the business analysis world. His training as an architect has led to his work on good design principles and to his focus on how innovation can be integrated with business analysis.

• Integrating Business Events into your Agile Framework
• How Will It Work?

David Gilbert has worked in various operational and strategic Digital Design roles since 2007. Previously, he completed his studies as Diploma Mediamanager at the Wiesbaden University of Applied Sciences.

Until 2015, he worked for various design agencies such as Scholz & Volkmer, Pixelpark, Mutabor or SinnerSchrader. The projects he has worked in have received over 25 international and national design awards. - Since 2015 he is working in the IT department of the Deutsche Bahn Group, where he holds the role of Chief Architect User Experience at the intersection of classic system-oriented and user-oriented software conception.

From 2011 - 2016, he was a lecturer in UX Design at the RheinMain University of Applied Sciences, and has published various contributions to the topics of strategic UX design and digital design.

In addition to his engagement within the "Digital Design" working group, he is chairing the Bitkom "Digital Design" working group as well as he is a member of the "Designforum Digital Experience" of the German Design Council.

• Mastering Business Requirements

Dirk Röder has been working in software engineering since 1992. At DB Systel GmbH, he has been chief software architect since 2007, taking care of the employees involved in IT conception.

Since 2010, he has played a leading role in setting up and further developing the internal training program for the conceptual design of software. He has been driving the integration of UX design and classic software engineering since 2015. He is currently working on the conversion of concept work to agile implementation and new production models such as DevOps.

• Mastering Business Requirements

Rana Siadati is currently a PhD student in Software Requirements Engineering and also a visiting lecturer by the School of Computer Science at the University of Hertfordshire. Alongside these roles, Rana has many years of academic and industrial experience, also at managerial level, gained in the UK and abroad.

• Learning from history: The case of Software Requirements Engineering

Paul Wernick is a Senior Lecturer in Computer Science at the University of Hertfordshire. Dr Wernick has taken leading roles in the ProSim series of software process simulation workshops, and the IEEE Workshop on Software Evolvability. Dr Wernick’s current research interests cover the high-level human environment within which software processes occur and their simulation, and computer security.

• Learning from history: The case of Software Requirements Engineering

Vito Veneziano is a Senior Lecturer in Computer Science at the University of Hertfordshire, and his interests range from software engineering, HCI, requirements analysis and system modelling, to how software systems impact on organisations. Previously Dr Veneziano worked in IT and project management, business application development, software design and consultancy.

• Learning from history: The case of Software Requirements Engineering

Grigory Grin is a Chief Software Architect at Axinom – software supplier for Media- and In-Flight Entertainment solutions based in Germany and Estonia.
Grigory studied mathematics and graduated from the Ural State University in Russia in 1995. During his 25 years career on the software development field, Grigory had responsibilities in a broad range of roles – Development, Architecture, Business Analysis, Project Management. His main strengths are in alignment between the customer needs and contractors technical capabilities and solution portfolio to deliver the highest business value.
As a practitioner, Grigory has successfully led multiple multi-million euro projects for world-known brands in the aerospace industry with significant challenges on the field of Requirements Engineering.

• When the rubber hits the road

Jason Hansen obtained a BS in Chemical Engineering from Michigan Tech. He left the work force in 2005 to focus on raising an adopted special needs daughter. In 2015, he decided to return to school and obtained his AAAS in Network Admin. He is working as a tutor at GRCC while pursuing a Master’s Degree in Computer Software Engineering at GVSU.

• Challenges in the elicitation and determination of precise requirements from animal stakeholders

Thijmen works as IT architect at Kommuninvest acting as technical lead for its digitalization initiative and growing CI/CD and Agile practice in the company. His work on the mini-QAW started in his role as researcher at ABB, where he worked on software architectures with colleagues around the globe. He authored publications at leading international software conferences, receiving two best paper awards. Thijmen graduated cum-laude in software engineering from VU University in the Netherlands and Malardalen University in Sweden.

• Discover Quality Requirements with the Mini-QAW

Michael Keeling is a software engineer at LendingHome and the author of Design It! From Programmer to Software Architect. In his career so far, he has worked on a variety of interesting software systems including IBM Watson, enterprise search applications, financial platforms, and Navy combat systems. Michael has a master’s degree in software engineering from Carnegie Mellon University and a bachelor’s degree in computer science from the College of William and Mary. Contact him via Twitter @michaelkeeling or his website, https://www.neverletdown.net

• Discover Quality Requirements with the Mini-QAW

Will Chaparro is a software development manager in IBM’s Watson Group. He spent over 5 years designing and building complex enterprise search solutions as a managing consultant. Prior to IBM he spent 11 years as a software engineer. He has a BS in Computer Science from the University of Pittsburgh.

• Discover Quality Requirements with the Mini-QAW

Fabrício Laguna is the first CBAP © in Latin America (CBAP - Certified Professional in Business Analysis by IIBA © - International Institute of Business Analysis), also certified PMP Project Manager by PMI.

He holds a degree in Computer Science from USP, an MBA in Business Administration from FUNDACE (Foundation linked to FEA USP) and a degree in Entrepreneurship from the EMPRETEC program at SEBRAE.

He is currently President of the IIBA São Paulo Chapter, where he coordinated the translation project of Guia BABOK © into the Portuguese language. He was a reviewer of the 3rd version of this guide in partnership with specialists in Business Analysis from several countries.

He has experience in systems development and in the implementation of systems development methodologies in several companies, mainly in the financial market.
Parallel to his work in the IT area, he participated in several theater groups as an actor and playwright. The mixture of technical and communication skills has created a singular facility to act as an instructor in training and lectures, which has been recognized by all the places where it operates.

He has been teaching for more than 15 years, having undergraduate courses (Federal University of São Carlos), post-graduation (University of Marília, IBPI SP and RJ and Anhembi Morumbi), extension courses (USP and UNAERP), and more than 10,000 hours of training for professionals in several large companies.

• REQM guidance matrix

Albert Tort is the Research&Innovation Solutions Lead in Sogeti Spain. During the last years, he has been working as Quality Assurance and Software Control & Testing specialist in several projects for customers in different sectors (banking, airlines, insurance, procurement, etc.). Furthermore, he has been the lead of research&innovation projects developed at Sogeti. He was the winner of the “Capgemini-Sogeti Testing Innovation Awards 2015” for the submission of the best individual entry "Recover: Reverse Modeling and Up-To-Date Evolution of Functional Requirements in Alignment with Tests. He is also a member of the SogetiLabs community.

Previously, he served as a professor and researcher at the Services and Information Systems Engineering Department of the Universitat Politècnica de Catalunya-Barcelona Tech. As a member of the Information Modeling and Processing (MPI) research group, he focused his research on conceptual modeling, software engineering methodologies, OMG standards, knowledge management, requirements engineering, service science, semantic web and software quality assurance. Currently, he is also the coordinator of the postgraduate degree in Software Quality Assurance of the School of Professional & Executive Development of the Technical University Of Catalunya (BarcelonaTech).

He obtained his Computer Science degree in 2008 and he received his M.Sc. in Computing in 2009. In 2012 he presented the PhD thesis “Testing and Test-Driven Development of Conceptual Schemas”. He is the author of several publications in software engineering journals and conferences.

• KCycle: Knowledge-Based & Agile Software Quality Assurance
• The Recover Approach

Manon Penning has a broad background in the fields of IT and education. She is an educational specialist, requirements engineer, quality analyst and trainer currently employed by Improve Quality Services, a provider of consultancy and training. Via Improve Quality Services she has been working for several Dutch companies over the past few years.

• Biased Toddlers
• The Genius Toddler Challenge

Dr. Christine Grimm works for SAP as Senior Researcher in large scale, publicly funded projects. Formerly, she has been employed as a consultant implementing Enterprise Resource Planning Systems in Europe.
She holds a Master of Science in Management as well as a PhD in Science, Technology and Innovation Studies from the University of Edinburgh. She lives with her family in Zürich.

• Requirements Engineering in Research Projects: Food for Thought

Onur Görkem Özcan is a young professional with multidisciplinary background in management and engineering. He currently works as Project Manager at Credit Suisse, based in Zürich. He holds a BSc in Electronics Engineering from Sabanci University and MSc in Management, Technology and Economics from ETH Zürich. During his masters studies he worked at SAP Research as an intern and thesis student, researching requirements engineering practices in research projects.

• Requirements Engineering in Research Projects: Food for Thought

Deepti works at the RnD Department of Siemens Corporate Technology, Bangalore. Her responsibilities include RE consulting, applied RE research, and delivering in-house RE and Scrum Trainings. Her research interests include handling requirements in agile development, and requirements visualization. Deepti has a Masters in Software Engineering from the University of Melbourne, and is an IREB-CPRE. She still enjoys writing neat, unambiguous requirements specifications in structured templates and striving to get stakeholders to read them.

• Survival Kit for the RE Guy

Rodolphe Arthaud currently works as an expert consultant for Inspearit, particularly in the area of process improvement.
Early adopter of Object Oriented Analysis and OMT, he led the development of OMT-, SDL- and UML-based products, participated actively in the definition of SDL2000 (ITU), UML 1.4, and UML 2.0 (OMG).
He was involved in the deployment of Requirements Engineering for a whole aircraft program, and since then, in various other domains — industry, IT for banks or insurance companies…

• An “agile” lifecycle for requirements
• Is requirements engineering still needed in agile development approaches?

Rodolphe Arthaud currently works as an expert consultant for Inspearit, particularly in the area of process improvement.
Early adopter of Object Oriented Analysis and OMT, he led the development of OMT-, SDL- and UML-based products, participated actively in the definition of SDL2000 (ITU), UML 1.4, and UML 2.0 (OMG).
He was involved in the deployment of Requirements Engineering for a whole aircraft program, and since then, in various other domains — industry, IT for banks or insurance companies…

• An “agile” lifecycle for requirements
• Is requirements engineering still needed in agile development approaches?

Dr. Michael Jastram is an expert model-based systems engineering (MBSE), with a focus on requirements. He has over 20 years experience in software development and requirements engineering, which he regularly shares as author and public speaker. Amongst other things, he publishes weekly updates on Systems Engineering Trends [German] and monthly updates on Requirements Engineering [English].

Michael is a leader in open source requirements management, being project lead of the Eclipse Requirements Modeling Framework. He is also a strong advocate of open standard and actively contributes to the OMG Requirements Interchange Format (ReqIF).

Today, he is founder and principal systems engineer of Formal Mind GmbH, a service provider in Open Systems Engineering.

You can connect digitally with Michael via his Blog [en] | Blog [de] | Twitter | LinkedIn | Xing.

• What is a Useful Perspective in Considering Requirements Engineering Relative to Systems Engineering?
• Modeling Requirements with Constraints
• Open Up

Alexander Rachmann advises companies on the linking business and IT. His strong interdisciplinary knowledge of business administration and computer science enables him to work as an ideal Requirements Engineer, Business Analyst, or System Analyst. He has worked in industries such as e-commerce, healthcare, IT security, and software development. He holds a doctorate degree in economics, master's degrees in computer science and information science and a diploma in business computer science.

• Product Owner in Scrum

Jesko Schneider worked as a consultant with a focus on Business Analysis, Requirements Management and Usability Engineering. He built up consulting services for Requirements Engineering and Usability Engineering in an international consulting company. His industry focus lies on telecommunications. He is a well-known trainer for Certified Professional for Requirements Engineering from the IREB. In his role as Requirements Engineer, Business Analyst, System Analyst or Product Owner, he is always the linkage between business and IT. He holds a degree in media informatics.

• Product Owner in Scrum

Frank Engel looks back on over 10 years’ experience in project management and Requirements Engineering. Prior to his time as a Partner of the Anforderungsfabrik, he was responsible for an international consulting company as Unit Manager. Topic of his business unit was Requirements Engineering and Management. His role in projects is Product Owner, Project Manager and Requirements Engineer. He studied business information systems. Always linking business and IT!

• Product Owner in Scrum

Cristina Palomares is a PhD student in the Software Engineering for Information Systems Research Group (GESSI) at the Universitat Politècnica de Catalunya (UPC). Her PhD thesis deals about the construction, use and evolution of software requirement patterns for the reuse of requirements knoledge.

She has published several papers and presented posters and demos in requirements engineering conferences like in IEEE International Requirements Engineering Conference (RE) and the International Working Conference on Requirements Engineering: Foundation for Software Quality (REFSQ). She is the coordinator of developers of the PABRE System for supporting requirements reuse.

• What is the Relevance of Requirements Engineering Research to Practitioners?
• Requirements Reuse

Dr. Carme Quer is associate professor in the Service and Information System Engineering department (ESSI) at the Universitat Politècnica de Catalunya (UPC). She is member of the Software Engineering for Information Systems Research Group (GESSI) at the UPC. Her main research lines are requirements engineering and software quality.

She has published several papers in requirements engineering conferences like in the IEEE International Requirements Engineering Conference (RE) and the International Working Conference on Requirements Engineering: Foundation for Software Quality (REFSQ). She was General Chair of the Workshop on Requirements Engineering (WER) held in 2008.

• What is the Relevance of Requirements Engineering Research to Practitioners?
• Requirements Reuse

Xavier Franch is Professor at the Universitat Politècnica de Barcelona (UPC-BarcelonaTech), Spain. He is Council Member and Full Member of the IREB association. He has published over 200 peer-reviewed papers in conferences and journals, many of them related to requirements engineering. He was Program Co-Chair of the RE’16 and REFSQ’11 conferences, and he belongs to the Editorial Board of the Requirements Engineering Journal (Springer) and Information Software and Technology (IST) journals, among others. He is coordinator of the Q-Rapids project and participates in the OpenReq project, both in the H2020 programme. He organizes workshops concerning requirements engineering for NLP4RE, CrowdRE, JIT-RE and others.

• What is the Relevance of Requirements Engineering Research to Practitioners?
• Requirements Reuse

Erik van Veenendaal (www.erikvanveenendaal.nl) is a leading international consultant and trainer, and a widely recognized expert in the area of software testing and quality management.

He is the founder of Improve Quality Services BV (www.improveqs.nl). He holds the EuroSTAR record, winning the best tutorial award three times! In 2007 he received the European Testing Excellence Award for his contribution to the testing profession over the years. He has been working as a test manager and consultant in various domains for more than 20 years. He has written numerous papers and a number of books, including “Practical Risk-Based Testing: The PRISMA Approach” and “ISTQB Foundations of Software Testing”. He is one of the core developers of the TMap testing methodology and a participant in working parties of the International Requirements Engineering Board (IREB). Erik is also a former part-time senior lecturer at the Eindhoven University of Technology, vice-president of the International Software Testing Qualifications Board (2005–2009) and currently board member of the TMMi Foundation.

You can follow Erik on twitter via @ErikvVeenendaal.

• RE for Testers

For more than twenty years, Rainer Grau has accompanied companies on their way enterprise agility. He supports companies in their efforts to continuously develop and create sustainable value for customers and employees. For him, it is particularly exciting to find out which methods, techniques and approaches are suitable for scaling agility and building the right product and the right service for the customer. Business analysis and requirements engineering are two essential disciplines in this context, which also generate high value in an agile setup - even if perhaps lived completely differently compared to a classic project approach.

Rainer's background of experience in business agility is based on his consulting work with companies from various industries. Stages of his professional life include Distinguished Consultant and Partner at Zühlke Engineering, Head of Business Development at digitec Galaxus, responsible for courses at universities of applied sciences on the topic of agility, founder of the Swiss Agile Leaders Circle, founder of Denkplan Verein and active involvement in communities around agility, business analysis and requirements engineering.

If there is still time left, Rainer Grau likes to spend it with his family, doing sports, playing his guitar and reading novels.

• Mission Possible
• Innovation Arena