Design in Tech Report

Key Observations of the 2017 Report:

  • Design trends are revolutionizing the entrepreneurial and corporate ecosystems in technology.
  • Design isn't just about beauty; it's about market relevance and meaningful results.
  • At the top business schools, design thinking is moving into the curriculum – driven by market demand.
  • Both McKinsey & Co and IBM have recently made appointments at their most senior levels for designers.
  • The differences between classical, business, and computational design.
  • Adopting an inclusive design approach expands a tech product's total addressable market.
  • Computational designers remain in demand at technology companies of all sizes and maturity levels.
  • Chinese design in tech principles and practices are leading the world, but are often overlooked.
  • Design tool companies and design community platforms occupy new positions of value for tech.
  • Voice- and chat-based interfaces are grounded in mental models that don't require a visual representation.
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